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Run Universe Festival Returns at Inje Speedium
South Korea's Inje Speedium will host the Run Universe Festival 2026 on November 27, combining an on-track Formula 1 demonstration run with a range of interactive automotive attractions. Supervised by lifestyle brand Peaches and hosted by the circuit management, the event seeks to bring top-tier motorsport culture to a broader public. The 2026 gathering represents an expanded iteration of an inaugural event held last year under the Peaches Run Universe banner, which drew more than 25,000 attendees and proved strong domestic interest in car culture and circuit racing.
Jessica Hawkins to Pilot Aston Martin AMR25
The centrepiece of the festival's track action is an F1 demonstration run conducted by Jessica Hawkins, driver ambassador for the Aston Martin Aramco Formula One Team. Hawkins is slated to pilot the team's AMR25 on the South Korean track, delivering the sound and straight-line performance of modern grand prix machinery to the grandstands. Hawkins has represented Aston Martin in an ambassadorial role since 2021 and oversees the outfit's operational efforts in F1 Academy, the all-female driver development championship. Her previous track mileage includes driving an AMR21 at the Hungaroring in 2023, alongside prior commercial work as a stunt driver on the feature film 007 No Time to Die.
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Undulating Circuit Layout and Fan Predictions
Hawkins will tackle Inje Speedium's 3.908-kilometre layout, which features 19 turns and up to 40 metres of elevation change. Track officials expect the undulating, technical terrain to offer a dynamic backdrop for the contemporary grand prix car. Alongside observing the demonstration run, spectators will be invited to join interactive competitions that include predicting the AMR25's top speed and fastest lap time across the day's running.
On-Track Experiences and Brand Displays
The festival programme also incorporates active driving opportunities across the wider facility. Visitors will be able to sample track driving via passenger laps in circuit taxis, alongside designated off-road driving sessions and leisure karting. Several automotive brands are set to operate dedicated exhibition areas and showcase displays, with full vehicle rosters and schedule specifics to be unveiled progressively.
Motorsport Growth and Ticket Information
Inje Speedium chief executive Lee Jung-min remarked that hosting an F1 demonstration at the venue is significant for South Korea's internationally certified track, expressing hope that the event will connect more fans directly with world-class motorsport. Lee also indicated that the circuit intends to build on the demonstration by actively pursuing future formula racing categories to broaden the country's motorsport base. Ticket reservations for the Run Universe Festival open on October 29 at 6:00 PM, with additional event announcements released through the festival's official Instagram page.
Sources: ์ธ์ ์คํผ๋์, F1 ๋จธ์ ๋ฌ๋ฆฌ๋ โ๋ฐ ์ ๋๋ฒ์ค ํ์คํฐ๋ฒ 2026โ ๊ฐ์ต.
