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Ferrari Increases Brand Valuation to $17.7 Billion
Ferrari has increased its brand valuation by more than 14 percent in 2026, reaching $17.7 billion according to the annual Best Global Brands report published by consultancy Interbrand. The valuation gain elevated the Italian manufacturer three places in the worldwide classification to 51st position overall. This progress positioned Ferrari among the fastest-advancing corporations in the global study, where Interbrand designated the marque within its 'Top Risers' group reserved for companies achieving substantial annual progress.
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Interbrand Evaluation and Commercial Standing
Interbrand, which describes its publication as the world's oldest and most influential study on international brands, also awarded Ferrari a brand strength rating of 85. In a related index measuring consumer purchasing influence, the company registered a score of 73 percent. The updated evaluation reinforces Ferrari's status as the most valuable Italian brand among firms with a global presence, highlighting commercial strength that extends well beyond its competitive racing activities in Formula 1.
Strategic Growth Across Three Core Pillars
The Maranello marque's broader commercial strategy centers across three primary pillars: motorsport, road sports cars, and lifestyle. In a statement cited within the report, Ferrari attributed the upward valuation trajectory to the steady execution of this commercial vision, noting that the notable 2026 figures and sustained growth trend provide further confirmation of an overarching corporate roadmap organized around those three core identities.
Expansion into Lifestyle and Ocean Sailing
Alongside its core motorsport activities, Ferrari emphasized its ongoing expansion into alternative luxury and lifestyle markets as well as athletic projects outside traditional motor racing. The company stated that the latest results demonstrate its capacity to branch into new sectors in a coherent and reliable manner, ranging from selected high-end lifestyle offerings to competitive sporting initiatives such as ocean sailing.
Sources: F1: Ferrari eleva valor da marca para US$ 17,7 bilhões em 2026.